Arita Krastina

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Lead UX Architect

UXDA

Member since

26 Apr 2018

Location

Riga

Bio

Financial UX Lead consultant with a banking background. Bachelor's degree in Entrepreneurial Studies. More than 20 financial products engineered.

Latest opinions

5 Effective Research Methods To Create User-Centered Banking in FinTech

A lot of changes have been happening thanks to a continuously evolving FinTech industry, but many changes are yet to come. Understanding what customers want and need is very crucial for every business, and finance is no exception. There has to be a clear understanding of the things that either cause customers headaches or deliver pleasure when cre...

26 April 2018 Innovation in Financial Services